George Aparthotels
Serviced Apartments
Experience the freedom of apartment living with the comfort and service of a hotel.
Each apartment has its own kitchen, living space and bathroom. Housekeeping, contactless check-in and on-site parking come with every stay.
Hotel Service
Housekeeping
Contactless check-in
Early breakfast for club rides and sportives
On-site parking
Stay With Us
Apartments
Two sizes, built to the same specification. Every apartment has a kitchen, a living space and a private bathroom.
Included in Every Apartment
Fully equipped kitchen
Smart TV
Fast Wi-Fi
Contactless check-in
Private bathroom
Coffee and tea
Housekeeping
On-site parking
For Cyclists and Hikers
Bike and Kit Facilities
Four facilities on site for bikes, boots and wet kit.
Road Cycling
Cycling Routes
Seven road routes from Brecon, from 50.7 km to 130.6 km. Each one links to its map, elevation profile and GPX file on Ride with GPS.
Featured Route
Devil's Staircase
A loop from Brecon over the Devil’s Staircase, the famous hairpin climb on the mountain road west of Abergwesyn. Maximum gradient 15.4%.
Distance
115.6
km
Climb
1,879
m
High Point
482
m
0 km
Elevation
2027
Tour de France
Tour de France 2027
Wales is set to host stages of the Tour de France in 2027. From Brecon you can ride sections of the same roads expected to feature in this historic event.
On Foot
Hiking
Pen y Fan is the highest peak in South Wales at 886 m. The path at Pont ar Daf is 10 km from Brecon, and the Pen-y-Crug walk starts in the town centre.
Gallery
Bannau Brycheiniog
The national park starts at the edge of Brecon.
Who Stays
Long Stays and Groups
Apartments suit short breaks and extended stays. Tell us the size of your group when you register.
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Sportive Weekends
Early breakfast is available for club rides and sportive events.
03
Business Stays
Every apartment has a kitchen, fast Wi-Fi, a smart TV and contactless check-in. Laundry facilities are on site for longer stays.
04
Family Holidays
The two-bedroom apartment has two king bedrooms, a shared living space and a full kitchen.
Our Destinations
Locations
Brecon is the first George Aparthotel. Tring is next.
Coming Soon
Tring
Hertfordshire. Details to follow.
When does George Aparthotels open?
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Brecon opens in February 2027. Register your interest and we will email you when booking opens.
Where exactly are you located?
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What is included in the apartments?
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Do you cater for cyclists?
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Are you suitable for business stays?
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